Essential Sales Process

“Essential sales process is an excellent concept. It covers all aspects of the sales process, right through to delivery of benefits to the customer, which is so important for building references and for repeat business.”

― Ed Holt, Founder, Agile Business Consortium

“I have found ESP essential to how we manage and track opportunities. The focus on customer value, their buying process, and use of an agile approach enables us to adapt to each opportunity and map out what we need to do next to achieve success.”

― Will Ephraim, Head of Business Development (UK), ELIQ AB

“It is a great way to facilitate the conversations during an opportunity review session. It allows for a richer, substantive and more meaningful discussion between sales manager and team member.”

― Keyuri Yagnik, Freelance Sales Engineering Consultant

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