Improve results for you and your customers by adopting a rigorous yet flexible process that helps you add value at each step of the buying cycle.
Essential Sales Process distils decades of B2B solution selling experience into a lean, agile sales process, covering all aspects of solution selling.
Powerful checklists help you to continuously qualify, plan and develop your opportunities – helping you understand exactly where you are, and the outcomes you need to achieve next in order to win.
We help you rapidly build and adopt a robust, flexible sales process customised to your needs – at a fraction of the cost of traditional approaches.
Essential Sales Process is built on lean-agile principles and practices, including a highly visual approach that supports team collaboration and iterative working. Providing rigour without rigidity, Essential Sales Process allows the team to own it’s way of working, and set regular, achievable goals that move your opportunities forwards.
Lean and agile principles are becoming increasingly popular in many aspects of business – including sales. Sales teams are adopting lean-agile practices to collaborate more effectively, focus on the right deals, and continuously improve to stay ahead of the competition.
“I have found ESP essential to how we manage and track opportunities. The focus on customer value, their buying process, and use of an agile approach enables us to adapt to each opportunity and map out what we need to do next to achieve success.”
“Essential sales process is an excellent concept. It covers all aspects of the sales process, right through to delivery of benefits to the customer, which is so important for building references and for repeat business.”
“This to me is the most effective sales tool I have ever seen. It works on so many levels of experience and ability, and at individual team and enterprise levels. It simplifies the complex without trivialising it. Highly commended!”
“It is a great way to facilitate the conversations during an opportunity review session. It allows for a richer, substantive and more meaningful discussion between sales manager and team member.”