Will Ephraim, Head of Business Development (UK), ELIQ AB

“I have found ESP essential to how we manage and track opportunities. The focus on customer value, their buying process, and use of an agile approach enables us to adapt to each opportunity and map out what we need to do next to achieve success.”

Ed Holt, Founder, Agile Business Consortium

“Essential sales process is an excellent concept. It covers all aspects of the sales process, right through to delivery of benefits to the customer, which is so important for building references and for repeat business.”

Ian Meharg, Senior Account Director, ex IBM, CA and Gartner

“This to me is the most effective sales tool I have ever seen. It works on so many levels of experience and ability, and at individual team and enterprise levels. It simplifies the complex without trivialising it. Highly commended!”

Keyuri Yagnik, Freelance Sales Engineering Consultant

“It is a great way to facilitate the conversations during an opportunity review session. It allows for a richer, substantive and more meaningful discussion between sales manager and team member.”