You’re probably thinking this is going to be about some “Groundhog Day” type of scenario where your attempt to close a sale keeps going round and round like clothes in a washing machine on permanent spin cycle. Of course, we’ve all had this type of situation to deal with at some time but this is not what the article is about.
Instead we’ll talk about the change from a sales cycle with a defined start and end to one where we are continuously engaged with the client and where one success forms the basis for the next, such that it becomes more of a closed loop than a linear journey from A to B. Why is this important or relevant?
Continue reading “The Never-ending Sales Cycle: how an Agile Sales Process can help build trust”