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“This to me is the most effective sales tool I have ever seen. It works on so many levels of experience and ability, and at individual team and enterprise levels. It simplifies the complex without trivialising it. Highly commended!”

― Ian Meharg, Senior Account Director, ex IBM, CA and Gartner

“It is a great way to facilitate the conversations during an opportunity review session. It allows for a richer, substantive and more meaningful discussion between sales manager and team member.”

― Keyuri Yagnik, Freelance Sales Engineering Consultant

“Essential sales process is an excellent concept. It covers all aspects of the sales process, right through to delivery of benefits to the customer, which is so important for building references and for repeat business.”

― Ed Holt, Founder, Agile Business Consortium